Medical & Health Businesses . . .

If you were sitting in front of the head of procurement at Aspen what would you say? Well, start preparing for that conversation!


Are you struggling to break into the medical industry in Africa?

  • Become a part of the medical industry ecosystem.
  • Catapult your business into the big league.
  • Get direct professional help from one of the industry’s leaders, Aspen Pharmacare.

The 2023 Aspen GIBS Route-to-Market Challenge is a competition for entrepreneurs in the medical and health space. If you have an existing business that is supporting, producing or servicing the medical or health industry, we want you!

The 2023 Aspen GIBS Route-to-Market Challenge, powered by Raizcorp,  is offering you an opportunity to pitch your business to Aspen’s head of procurement. This is your chance to step up your business to a whole new level and gain access to new markets.

This is not just a competition. It is about growing small- and medium-sized businesses to significantly contribute to the medical and health industries for both clinicians and patients. 

Enter the 2023 Aspen GIBS Route-to-Market Challenge NOW!


You are a South African citizen over the age of 18.
You are based in Gauteng*
*If you are outside Gauteng, your travel and accommodation costs to Gauteng will be for your own account.

You have an existing registered and trading business in the health or medical industry. That has been trading for less than three years.

What will you win? A foot in the door.

Round 1:

The top 5 applicants will receive guidance from GIBS experts on how to prepare an information pack to pitch their business. This includes sessions with:

  • Adrian Saville on financial strategy
  • Ian Macleod on entrepreneurial storytelling
  • Allon Raiz on the tools of entrepreneurial success

The top 5 applicants will then have an opportunity to present this and pitch their business to Aspen leadership and a panel of judges assembled by the GIBS Centre for African Management and Markets (CAMM).

The judging panel will include:

  • Stavros Nicolau (Aspen)
  • Allon Raiz (Raizcorp)
  • Lee Naik (TransUnion)
  • Tebogo Skwambane (WPP South Africa)
  • Nomsa Nteleko (OS Holdings)

Round 2:

The top 3 businesses, as chosen by our judges, will advance to a further interview with judges and Aspen leadership. This is where we would like to really get to know your business, and whether we have synergies. You can use some of the skills we have shared in the prior round to impress us.

One overall winner will be chosen. This business receives the opportunity to explore integrating your product into the Aspen ecosystem.

Entries close on 24 March 2023

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